A-Z guide to Amazon Listing optimization
Amazon is a unique marketplace; in the way, it provides data in the market. Amazon witnessed tremendous growth in 2020, and ever since then the need to optimize product listings has become more relevant.
According to a recent study, approximately 90% of shoppers are using Amazon UK. There are about 15 million British shoppers subscribed to Amazon Prime.
Therefore, optimizing Amazon’s listing to boost sales, and expand the customer base on this popular Amazon platform has become the need of the hour.
Of course. Amazon listing optimization uses various strategies to make your products gain an edge in the marketplace among thousands of competitors.
Though, Amazon always emphasizes more on putting the customer experience first, everything later. That’s why with the increase in sales Amazon shifted the focus solely on Amazon SEO techniques.
Amazon works on an algorithm that plays a decisive role in the listing, is relevant, and delivers value to the customer based on your product details.
In this article, we will cover every aspect of Amazon Listing optimization with which sellers need to be acquainted.
Without further ado, Let’s get started!
What is listing optimization in Amazon?
Amazon listing optimization is a deliberate action plan which sellers adopt to get their product listing rank on the first page for relevant search terms. This plan includes tracking keywords, optimizing content such as photos, title, description, and developing the seller’s reputation. Because selling on Amazon is an excessively competitive online marketplace, ranking for relevant terms is usually tricky.
Amazon’s search engine works similar to Google SEO, with keywords deciding what results are most relevant to a particular customer’s search. To achieve sales, sellers required products that are discoverable, informative, and buyable.
How do sellers optimize keywords on Amazon?
A seller needs to keep the below mentioned things in mind while optimizing keywords on Amazon:
- 1. Avoid repetition of words.
- 2. Avoid quotation marks as they’ll restrict the overall character count.
- 3. Don’t include too many modifications of the same term.
- 4. Commas should be ignored.
- 5. Have variations in spelling or synonyms.
What are the factors that contribute to a good Amazon listing?
There are some essential factors a seller needs to make sure to include in Amazon listings. The description should describe the product, highlighting the benefits of the product to the user. It should consist of keywords and be easy to read.
What are Amazon listing standards?
Standard Guideline to Amazon listing standards is given below:
1. Product name.
2.Product category.
3. Length of subscription along with period and/or number of deliveries during a subscription period
4. Purchase Price.
5. SKU and UPC/EAN/JAN numbers and other identifying information as Amazon may reasonably request.
6. Compatible devices.
7. Supported login types.
8. Availability information.
How to Improve Amazon Listing Optimization?
Many ways are using which sellers can improve Amazon listing optimization. Here we have the five most effective ways to improve optimization.
1. A/B testing tools to test listings on Amazon
Amazon A/B testing tools help sellers figure out what precisely about their product listing drives customers to act. In a traditional Amazon split test, sellers run variants of their product listing, collecting data over time to figure out which listing garners more conversions and sales. A/B testing tools function in the Amazon marketplace and take your alternative listings and automatically rotate them on Amazon. All tools have different strengths and weaknesses and different means of collecting and interpreting the data.
2. Keyword Research 
Finding the high-ranking keywords that keep product listings in a good spot is not easy. A seller needs to know how to incorporate keywords into content seamlessly and in every potential field and target them in PPC campaigns to achieve organic and paid keyword traffic on product pages.
A seller can use 200 characters in an Amazon product title with a human-friendly product name and then incorporate keywords into the remaining space. Don’t forget to follow the product detail guidelines.
3. Product Title and Description
Product title and description are as important as the product images. A seller must include your primary keyword to generate a legal URL, the URL that search engines like Google contribute to better search rankings. A seller must not waste any ranking opportunity to improve his sales.
4. Reviews
Amazon feedback (reviews) has become an essential trust factor for eCommerce listings and online products and services. The quantity and quality of a brand depend on online reviews in its ranking system. It is safe to say that reviews have proven as one of the best ways to increase sales.
5. Feature Key Product
It is significant to feature key products to grab the attention of customers looking for a specific product. A seller must highlight the product benefits and provide data to prove his words. Use the bullet points to fill the space of questions and answers to discuss consumer needs further.
Amazon Listing Optimization Mistakes sellers can’t afford to make
1. Not Using Proper Search Terms
Keywords research is a vital part of optimizing Amazon product listing. The use of keywords can make or break the success of a product launch. Keywords are the foundation to ensure the product’s discoverability, so it is crucial to use the right set of keywords instead of the wrong keywords. It is also essential to check how effective those keywords have been on your sales from time to time.
What to do to avoid the mistake
It is best to use 80-150 characters in product titles. Write engaging and convincing content that will attract customers to buy.
2. Engaging Product Listing
Do you know that a product listing functions as your sales copy? When a customer checks your product, he will buy a product based on the information provided on the listing. Amazon sellers tend to make mistakes, including poorly written product descriptions, keyword optimization, lack of features and benefits, and many more.
What to do to avoid the mistake
Writing an excellent and engaging product listing will help your sales reach skyrocket and products will like hotcakes. Also, make sure that you incorporate well-defined and accurate information in the product listing to avoid misleading buyers.
3. Use Fulfillment by Amazon (FBA)
Amazon is a vast marketplace, offering different delivery options to its sellers. Amazon enables sellers to fulfil deliveries independently, opt for a third-party logistics company, or shipping via Amazon FBA. However, not using Fulfillment by Amazon (FBA) can be quite a trouble and lead to shipping delays.
What to do to avoid the mistake
A seller needs to sign up for Amazon FBA to offer the best services to its customers. Also, Amazon provides a great deal like free and discounted shipping rates when a seller sign- up for this service.
4. Running Out of Stock
Running out of stock is the most fundamental mistake committed by new sellers. Selling on Amazon with low inventory can negatively impact your brand and sales. Potential buyers need to wait longer than they should for the product to get back on the shelves. Leaving behind a lousy impression of poor management and lack of customer service leads to impatient customers’ loss.
What to do to avoid the mistake
Get enough inventory of products you are selling because not having enough stocks can risk the sales ranking of product listings. Plan your inventory in advance and always make sure you have ample supply to cover peak days like sale days and holidays.
5. Read and follow Amazon Guidelines
A series of guidelines and rules Amazon follows to manage and regulate the buyers and sellers on its platform. Every seller must know the rules to avoid violating Amazon policy. Amazon guidelines can lead to account suspensions because of some violations you didn’t even know existed in the first place.
What to do to avoid the mistake
A series of Amazon rules and guidelines can be readily accessed from their official seller account websites. The seller must manage his account and proactively work on ensuring you won’t violate the rules. Check on the account and product listings, which can prevent the account from getting suspended.
Final Takeaway
Amazon optimization listing is essential for staying relevant in the Amazon marketplace. With competition more intense than ever and lots of sellers selling the same products, price is vital. Amazon’s rank SERP will raise your product’s visibility and improve the conversion rate, eventually generating sales. With the increasing demand of Amazon for sellers, it is critical to be strategic on how a seller optimizes your Amazon product listing.
An intelligent software tool—Asinwiser— is what you need as an Amazon. It is an impeccable solution for your all needs, including product research, competitor research, and profitability calculator.
