A Failed Amazon Seller’s Top 5 Tips

We looked at some failed Amazon sellers’ stories and came up with a few takeaways for aspiring Amazon sellers and online business owners. Amazon’s Seller Central includes clear policies for trading on the platform, as well as best practices and mistakes to avoid. 

However, if you’re a novice, it’s viable to repeat the same mistakes as unsuccessful sellers without noticing it. Amazon has included a lot of fine print in these prerequisites for the sake of the shopper’s experience.

1. Make sure your account is set up correctly the first time.

This is one of the essential steps in starting your online Amazon selling enterprise, and it’s where most sellers spend the majority of their time. However, it varies depending on whether they use managerial automation or hire an agency. 

The Amazon Seller Account gives you a complete picture of your current or pending orders, purchased items, and what’s available on the platform. It’s also where you, as a seller, keep track of your inventory, quality of product, campaign settings, and feedback.

The best course of action: 

Avoid short- and long-term failure. It’s essential to get this step correct and form the basis for your online store and products. Furthermore, you should not have two seller accounts. 

Amazon’s policy clearly says that each Amazon seller has only one seller account; anything beyond that is a violation that can lead to legal action. To avoid breaching the policy, test, audit, and refine your seller account regularly. Otherwise, your account may not be improved.

2. Verify goods before paying 70% of invoices to vendors.

Amazon sellers get their products from various sources, but most of them want to save money on manufacturing while still getting a high-quality product. 

Ordering from a distributor you don’t know or have never met can be challenging because you’re entrusting them with a large sum of money in the hopes that they’ll produce what you want with the exact standards and quality.

Many a flawed Amazon seller has had to learn this the hard way, particularly when distributors fail to meet quality and requirements, resulting in negative Amazon reviews or returns, as well as low sales. 

When this happens, selling the items you have in stock at break-even can take a long time, and you may end up killing your marketable product.

The correct course of action: Inspect the goods before paying the provider 70% because they may have used less expensive materials or made commitments in some other way to save money on production.

3. Choose the Correct Product

This, along with account setup, is crucial to the overall of your Amazon seller business. You’ll ultimately fail if you choose the wrong product, regardless of how good your marketing, PPC, and other selling factors are.

When conducting product research, several factors must be considered, including sales volume, profit margin, production ease, level of competition, and much more. You’ll have a better chance of succeeding if you stick to these requirements and don’t try to produce complex products, especially if you’re a new seller.

4. Pay attention to product packaging and branding.

There have been numerous reports of customs seizing goods shipped by Amazon sellers to different consumers in various parts of the country for varied purposes. It could be as simple as failing to check the merchandise demands in order of age or target market or applying the appropriate sticker to the items. 

This can be disastrous, especially if your entire shipment is seized at the port and you have no method of obtaining it back or selling it, resulting in significant losses and the cessation of sales.

The correct course of action: Before shipping out the goods, double-check that they are appropriately packaged and labeled.

5. Invest in good customer service.

Customer service is a top priority for Amazon, so don’t skimp on it. Customer service impacts Amazon results page visibility, Amazon Buy Box share, and Amazon sales to some extent. Shipping speed, return policies, reviews, and pricing are just a few of the eCommerce customer support mistakes that failed Amazon sellers have made. 

However, the most typical blunders include rigging the system by paying for excellent feedback. Amazon places a high value on user trust, arguing or becoming enraged with customers, or assuming they have thoroughly read your guidelines.

The best course of action: However, there are several practical solutions, the first of which is to allocate resources to improve customer service performance measures and seller feedback management.

Last Thoughts

There are numerous lessons to be learned, but these are a few of the most important ones that can make or break your Amazon selling enterprise. The Golden Rule is straightforward: the customer reigns supreme. As corny as it may sound, Amazon follows this rule, so you’ll need to adopt the same mindset to make it work for your own company.

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