The Amazon Buy Box 2022: This is What you Need to Know!
Amazon Prime Day 2022 is about to start from June 21 to June 22. Customers and sellers on Amazon are all set to make the best of this deal day. Last year, Amazon Prime Day was canceled due to the global COVID-19 pandemic. However, this year, it’s finally happening.
We have curated this article to inform you about the all time favorite ‘Buy Box’. Let’s know more about it.
About Amazon Buy Box
You will find the Buy Box on the right side of the Amazon product detail page. Also, here customers can put items in the cart, which they want to purchase.
However, all sellers are not eligible to win the Buy Box. Moreover, only sellers or businesses that hold a best seller metric have the chance to win a share in it.
Having an intelligent software tool—Asinwiser—for online sellers will assist you to run your business in the right direction. Asinwiser.com is an excellent solution that will help you to target your potential audience with its all-in-one features such as brand story, product research, competitor research, profitability calculator, and so on.
How to Win the Amazon Buy Box?
There is a stiff competition to win the Buy Box. However, if you keep your house in order the top place is not out of reach. Furthermore, make sure that you don’t lose any money and be successful on Amazon Prime Day 2021. Moreover, you can also use an automated Repricing tool. It offers features that will guide you towards excellence on Prime Day.
Further, if you learn and understand Amazon’s algorithm function, you will set high chances to win the Buy Box.
Eligibility Requirements of Buy Box
Follow the list below to know about the eligibility requirements of Buy Box:
- Professional Seller Account: Those sellers who purchased or have Professional Seller Account are eligible for Buy Box. Also, no individual seller is eligible for it.
- Eligibility Status: Sellers status can be verified or checked in Amazon Seller Central.
- New Products: Items or products should be new. Note that used products or items are not included. However, sellers can sell them on different Buy Used Box.
- Stock Availability: There should be an inventory of listed items. If it goes out of stock, then it will move to another seller.
Alternatives Buy Box
There are certain other alternatives to sell despite winning Buy Box. Though these alternatives do not match up to the Buy Box level it still provides credibility and visibility. Check out:
- Different Sellers: Under the Buy Box, you will find three select listings. Also, these listings should match all requirements of the above Buy Box.
- Offer Listing Page: Here all the sellers are listed who sell a particular item. However, it is not mandatory that they need to be Buy Box eligible. Further, displayed offer of landed price (cost plus shipping).
- Amazon Store Page
Conclusion
Winning a Buy Box could be a daunting task. It is a tangled metrics that need to be monitored. However, there are certain keys for the coveted Buy Box. It includes becoming an FBA seller, understanding pricing, excellence in customer service, and having Prime-eligible products. Lastly, Amazon algorithm strategy will always be the most crucial part. This Prime Day make sure you give your best to achieve it.
We hope this article provides you necessary information regarding Amazon Buy Box To make your business a huge success, get in touch with the Asinwiser team today!
Good Luck!